How Green Is Your Website Development?-

How Green Is Your web development?- Sustainable Web Development of an Organization

Now a days, sustainability is receiving greater attention in the web development community and is becoming a bigger concern for the general population. Many countries have set high goals for the climate, but many still have a long way to go to reach their goals.

Web design and development are important sectors, and they all have a role to perform. An estimated 3-4% of world emissions are contributed by the internet, comparable to certain nations. Therefore, as members of the IT workforce, we have the ability to make decisions that lessen the environmental impact of our sector. 

Additionally, we are also well-positioned to influence the behavior of others as a well-connected industry that creates digital products which are frequently utilized by thousands or millions of people. In this article, we will look at the ways how each of us may use our abilities to make a good difference in the environment within a website development organization.

Introducing The Sustainability Argument 

One of the first obstacles to green implementation inside an organization (or on a project) is convincing stakeholders that it is worthwhile to invest in sustainable practises. No matter how minor, any modification in the procedure, will undoubtedly need some effort from the staff. If you can make a business case and show that the benefits outweigh the costs, it will be easier to make the case for putting more resources into sustainability.




It would be wonderful to believe that the desire to create a better world for every business takes priority over business considerations. Unfortunately, that’s not usually the case, though there are occasional outliers. However, there are numerous steps we can take to lessen our influence on the environment while both lowering expenses and generating more income.

For instance, altering our database architecture to be more effective could reduce the cost of our servers. Performance improvements to a client’s website might make customers happier and refer new clients to us. A good way to start is by figuring out where sustainability and cost savings join.




Despite being a reasonably clear motivation, the financial impact is only one of many and may not even be the most important. Asim Hussain, a green software expert, stated in a recent speech at the Smashing Conference that regulation, or the threat of regulation, is causing the biggest upheaval in the web industry.

It is more likely than ever that businesses will be required to comply with regulations governing their carbon emissions, as several nations have made public commitments to achieving Net Zero targets. The UK is committed, and UK has established its carbon budgets over a long period. To stay ahead of the competition and take the long view, many businesses are already cutting their emissions early.

Greater chances may become available if your business can prove its dedication to sustainability. For instance, companies developing new digital services for the UK government must adhere to the Greening Government ICT and Digital Services Strategy’s criteria.




Organizations may qualify for certification, such as the ISO14001 standard in the UK, provided they can show they commit to the environment. For Aims Solutions, this has helped us gain more business and made it possible for us to collaborate with much bigger corporations.

According to the website, organizations that obtain BCorp accreditation gain access to “engaged and motivated staff, enhanced consumer loyalty, higher levels of innovation, and market leadership.”

As more and more people looking for meaningful work, firms that present themselves as environmentally consious have a better chance of hiring sustainability-minded candidates.


Asim’s keynote at the Smashing Conference included some excellent branding suggestions. For a long time, the “Eco” movement has been linked to being somewhat frugal, giving up something, or using or consuming less. Reducing the environmental effect of our digital marketing products has the potential to provide our users with more, as opposed to a decreased experience. 

Asim discussed Microsoft Edge’s Performance Mode, when enabled, allows users to access websites more quickly while conserving resources. Compared to “Eco Mode,” which sounds like something is being taken away, “Performance Mode” sounds much more inviting.


It can be useful to discuss the significance of little actions on a larger scale when making a case for spending time on sustainability efforts in a company. For example, by describing the overall cost and CO2 savings when considering page views over the course of a full year, Aims Solutions presents a case for decreasing the size and quality of photos on a website.

  • On the Fact Sheets page, we can reduce image file sizes by about 85% without significantly affecting image quality. With around 1,300,000 page views each year, this amounts to 5.2 Terabyte of unnecessary traffic.
  • The cost difference is approximately EUR 1000–1650 (on just one page!). Notably, this results in 17.28 tonnes of CO2, which calls for the planting of 925 trees, and is sufficient to drive an electric car 295,000 km per year.

Get Organized 

It is almost always simpler to implement change at the organizational level whenyou buils consensus.



Man Hand writing See The Big Picture with black marker on visual screen.



Establishing a green team within your company allows you to collaborate to reach climate goals and discover new opportunities. Start a green team at your place of business with the help of the materials on Aims Solutions.

Finding a supportive community outside of work (like aims solutions) can help you stay motivated and offer your ideas if your organization is small or lacks enthusiasm. Connecting with groups working on sustainability at other companies is also a wonderful idea.


web development
web development



You will be in an excellent position to plan your actions if you have a team. However, it can take time to decide where to direct your initial efforts. Drawing a diagram and classifying alternative actions according to their impact and effort is one method we could use.

For example, switching to a green hosting provider can require little to no work but have a significant impact. On the other hand, rewriting your web application to use a lighter JS framework could require a lot of work for little gain.

The aim is finding the areas where you should concentrate your efforts. Easy wins and actions with a low barrier to entry are definitely worth giving priority to. Achieving a few goals early on boosts morale and keeps things moving. Even if you can’t take high-effort/high-impact measures right now, they should be considered part of your long-term strategy. 

Low-effort/low-impact chores are also worthwhile because they don’t require a lot of energy. Web companies should generally avoid actions with a high effort but little impactided. There are other ways to prioritize besides this, though. Workload, resources (especially financial ones), and team members’ availability are additional elements to consider. 

For example, if your development team is already overworked, it could be wiser to concentrate on project management or design goals or to prioritize actions. Such actions can be quickly incorporate into the development workflow of an ongoing project.

Every sustainability initiative can be carried out without carefully scheduled and planned out. For example, in a recent session. Jamie Thompson from the intelligent energy platform Kaluza described. How a developer reduced CO2 emissions significantly by removing database. Logs in just 30 minutes of free time, which was enough to offset Jamie’s train trip to the event.

Measuring The Impact

It might be difficult to quantify the results of your sustainability initiatives because it depends on what you want to measure. Using tools like the Website Carbon Calculator, EcoPing, and Beacon, we can get a general notion of how oue website development strategies will affect the environment. 

By comparing the quantity of CO2 emitted to everyday actions like driving, heating water, or watching a film, these tools are especially useful for making the impact more understandable. We can quantify the effects of the money we save in situations where sustainability aims and cost-cutting objectives are compatible (for example, while lowering server load). But we need to be careful to keep the two objectives consistent.

Factors to Consider

Here are a few things to think about if you need help figuring out where to begin when it comes to making your digital organization more sustainable.

Green Your Website

We may lessen the environmental effect of the websites and digital products we create in various ways, such as:

  •  By decreasing and optimizing the number of images we use. 
  • Reducing the amount of data we transport. 
  • And using low-energy color schemes. 

Sustainable Web Design offers a wealth of information for creating low-carbon websites.

For Example, the architectural website Dezeen took action to drastically reduce its carbon footprint after realizing how harmful it was. As a result, they made significant savings that, by their calculations, are equal to the carbon stored by 96,600 mature trees.


The carbon emissions produced by your company can be significantly impacted by the web host we select. Change to a host that relies on green energy. A directory is available from the Green Web Foundation.


Do all the websites you create require Google Analytics? Instead, why not choose a product like Fathom or Cabin that emits less carbon? Plus, you might not even need that cookie banner.


Eric Bailey, a developer toolchain, writes the following for green web development:

‘If I were a better programmer, I would create a script that, each time you do npm install. Displays the total amount of CO2 you have produced.’

If you’re working on a project or package that many developers will install, tidy up your dependencies, and eliminate those you no longer require. Think about if a static site would be a better fit for your purposes than a bloated WordPress project.


Even before we begin using them, our MacBooks, PCs, tablets, and mobile gadgets require the production of several tonnes of carbon. Do we need to refresh our technology so frequently? 

We must also consider how they are disposed of, which results in detrimental waste production and carbon emissions. If we need to upgrade, we can fix the gadget and sell or donate. The old ones to someone in need to extend their useful life.


It should be rather simple, but conserving electricity by turning off or unplugging gadget. When not in use and moving to a green electricity provider might have a significant impact.


Does your staff frequently fly or drive for digital marketing agency? Setting goals for reducing carbon-intensive travel and looking for sustainable alternatives at the organizational level can be beneficial. Driving and flying are among the most environmentally damaging things a person can do.

Larger Organizations 

If you work for a large company. It may take a lot of work to get climate action on the agenda. On the other hand, your actions may have a far wider influence. When millions of users access a website, even little modifications to reduce its carbon footprint can make a significant difference. 

Additionally, corporate rules on eco-friendly transportation and. Energy use can significantly reduce carbon emissions in a company with thousands of employees. Numerous large IT firms have the potential to use their lobbying influence for the benefit of society. We can help move it up the agenda as tech workers. For examples of how tech professionals strive to use their power, check out Climate Voice.

Justice For Climate, Inclusivity, And Accessibility 

Organizations must include everyone in any action we take to address climate change and sustainability. We must avoid overtly or subtly burdening those already marginalized. Such as those with disabilities, people of color, those who reside in developing nations. Those who earn below the national average, or LGBTQ+ individuals. 

The people who produce the least pollution are those. Who are most at risk from climate change’s effects, which are already escalating disparities. Whatever climate action we choose, we must ensure that it includes everyone and is fair and equitable.

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