Digital Marketing Agency Strategies For The Entrepreneurial Challenges
Are you interested in entrepreneur’s digital marketing? So you just launched a business, or maybe you are trying to get your small business up and running. Naturally, you must now begin spreading the news about your startup. The good news is that digital marketing is incredibly accessible to companies of all sizes and budgets.
But there is a lot to know about internet marketing. But if you don’t know anything about it, it’s simple to become lost in the noise, which means your efforts will be wasted and you won’t get much in return. On the other side, if you approach digital marketing properly, you can grow your clients, stay in business, and even succeed.
You must stick to the best practices for digital marketing for entrepreneurs if you want the desired results. Learn the top seven digital marketing best practises for brand-new startups in this blog article.
1. How to use personas in digital marketing for startups
This article has a lot of tips on how to do things right. But this is the most important. Digital marketing has two aspects:
- Your Business
- Your audience
You just connect your company with its audience through marketing channels, inspiring them to act as you desire. But how do you sell something to people you don’t know? Almost impossible.
This is why your first step in digital marketing should be to create buyer personas. Basically, this is a document with all the information about your ideal customer or customers. These include:
Digital marketing for startups
- Name,
- Age Group,
- Job,
- Income,
- Location of the Buyer
- Your business needs to give them what they need.
- How do they look up products on the Internet
- Their favorite ways to use social media
- Their favorite customers support channel.
When you have this information, you can focus your marketing efforts on the channels that are most likely to help your business. Also, statistics show that buyer personas can make your website work two to five times better for people in the daily traffic. After all, you need to know who you’re selling a product or service to do your business in the right direction..
2. Make sure your content is SEO (search engine) friendly
People will come to your site more often if they can find it when they search for the solutions you offer. Then, it’s much easier to turn these visitors into customers because they are very targeted.
So, as an entrepreneur, how do you get started with SEO?
The first thing you need to do is to make your website/business more visible on search engines. And this has to be done through keyword research. By doing keyword research, you can find out what search terms your potential customers are using. Long-tail keywords are better for a new business than short-tail keywords (three or more words). To start your keyword search, you can use a tool like Ubersuggest.
Pros
There are three big pros to these long-tail keywords:
- They know the intent of the search.
- They don’t have much competition, so it’s easier for them to get to the top spots.
- They make up a big part of all searches.
A successful entrepreneur Casie Gillette says that ‘ 50% of search queries have four or more words.’ Also, Neil Patel got 173,336 more search engine visitors per month to Quick Sprout by using long-tail keywords.
Additionally, if you have a local business, you should ensure that it is optimized for local search. This means you should put information about your business on important local listings and ask your customers for reviews.
Another thing to think about is paid advertising. It can take a long time for search engine optimization (SEO) to work. The solution to this is as you work on SEO, you can get results faster with paid ads if you target important keywords for your business.
3. Keep your blog up-to-date.
Customers who might buy from you need content to help them through the buying process. According to a DemandGen report, 47% of buyers look at three to five pieces of content before talking to a sales representative. To help your buyers, you should make an editorial calendar to ensure that your blog always has new content.
A blog that is often updated also helps you rank for more keywords on search engines and get more leads. HubSpot found that businesses with 16 blog posts per month got 4.5 times more leads than those with 0–4 blog posts per month. But you should know that blogging is more than just putting up posts.
You should write blog posts that solve problems for those who read them. You should also add or list guest blogs on other industry websites to reach a larger audience and get more links to your website, which will also help your SEO.
4. Grab buyer’s interest by sending them personalized emails
Email is one of the best ways to connect with your audience on a personal level. The result says all it needs to say. For example, a study found that for every dollar spent on email campaigns, the return on investment (ROI) is $44.
Email marketing for startups that is personalized
You should keep in mind, though, that email marketing has changed over time. Now, you need to send your subscribers personalized emails to get them to open them and click through to your website.
For example, 26% more people open emails with personalized subject lines.
An important step is getting an email service provider that can send automated emails. So, you can send emails to your subscribers based on their interests, and your emails will automatically be personalized for each person.
5. Spend money on marketing on social media
People who could be your customers use social media marketing daily to talk to their friends and brands. When you think that more than half of the world’s population is now on social media, you can’t ignore it. But there are so many ways to use social media.
Here are some of them:
As an entrepreneur, you should focus on just a few. These are a few places where your potential customers often socialize.
Some of the best things you can do on social media are:
- Make content often to stay in touch with your audience.
- Use images and videos because they get more people interested.
- Interact with your audience by responding quickly and re-posting.
- Share with followers content that is relevant to the industry.
- Spend money on advertising to reach more people.
Additionally, 73% of marketers say that social media has helped their business, so you must take it seriously.
6. Make an advanced program for customer service
Customer service was not part of marketing in the past or for offline businesses. But now, we are living in a digital world. So, customer service is the best way for entrepreneurs to market any business or product, because word gets around quickly.
If you give bad customer service today, you will definitely find out about it tomorrow on some social media platforms (Twitter, Instagram etc). You go out of your way to help a customer solve a problem today, and tomorrow you see it on Facebook.
Before you know it, you will either have a bad name for bad customer service or a good name for good customer service. As you might expect, if your customer service has a good name, you’ll get even more customers because it shows your customers that you care about them.
A survey from Vision Critical shows that 86% of buyers are willing to pay more for a better customer experience. Some ways your business can provide customer service are:
- Live Chat/Phone Talk
- Social media
- FAQs and Blog updates of your website
Zappos became a $1 billion company by going above and beyond in customer service. Tony Hsieh, the CEO of Zappos, said that their customer service reps could do whatever it takes to make a customer happy.
7. Set up a way to keep track of results.
It’s a good idea to put effort into digital marketing activities. But you must ensure that your business gets potential output from these efforts. Of course, the results you want will depend on your business goals.
Now the question is, Why you should engage in digital marketing?
Most businesses do this because of the following:
- Brand awareness
- Product promotion
- Building an audience
- Capturing leads
- Acquiring customers
- Making sales
No matter what your goals are with digital marketing, how do you know if you’ve been successful or not? Keeping track of results is important because that’s how you can improve your digital marketing strategies.
How to figure out what does and doesn’t work? Make sure you can measure the results of marketing channels like social media, email, search engines, and your website. Don’t spend time and money on things you can’t measure but that take up your time and money.
Digital marketing for startups
Digital marketing is easier to do well when there is so much competition. Doing well in content marketing is also challenging, especially on social media. Digital marketing for entrepreneurs is challenging and takes time and effort. But if you start with the right strategy, mindset, and these above-listed important practices for digital marketing, you will be much better equipped to stand out and get real results from digital platforms.